KNOB CREEK: BRANDED CONTENT / DOCU-SERIES

This documentary series, created with Knob Creek, explores the legacy of the James Beam Distillery and brings the Single Barrel Program to life. Through short episodes led by Master Distillers Fred and Freddie Noe, viewers get an immersive look at the craft behind the bourbon. A companion commercial highlights Knob Creek’s legendary yeast strain—the key to its bold, distinctive flavor.