EDITORIAL & SOCIAL
Developed for The Macallan’s 200th Anniversary, this content launched the Time:Space Mastery campaign, translating the brand’s heritage into a contemporary visual narrative that informed global rollout and future brand direction. I led creative direction and execution, reworking archival materials into a modern, cinematic brand film and supporting assets that moved away from a traditional corporate tone.
THE MACALLEN: 200 Years
We collaborated with a 3D animator to develop mosaic-based motion graphics, and sourced a Scottish voiceover artist from within the client team to bring an authentic, commercial sensibility to the piece.
The final work was adopted across global platforms, received strong internal response, and contributed to continued partnership with the brand.
