MICRO DOCU-SERIES
Collaborated on a digital content series for Pace Gallery during Frieze London, centered on a diverse group of emerging artists. The project evolved from initial campaign concepts into a series of short-form micro-documentaries, designed to highlight each artist’s voice and practice.
PACE GALLERY: LONDON x FRIEZE
I partnered closely with the Creative Director during pitch and development to help shape the micro-doc concept, establishing a cohesive structure and opening hook that balanced engagement with the gallery’s established branding.
The visual identity was intentionally crafted with series codes, like archival materials and textured macros. Each narrative was built around an intimate portrait-driven structure.
Awards and Honors
2023 Telly Silver Winner: Digital - Branded Series Content
Featuring
Kylie Manning
Maysha Mohamedi
Mika Tajima
Virginia Jaramillo
Credits
Executive Producer: Aubrey A. Daval
Series Director/Producer: Colton Soref
Content Producer: Eloise Sherrid
Cinematographers: Pepi Kokab, Leo Zhang, Scott Ruderman, Joseph J Shaw
Lead Editor: Kate Fisher
Assistant Editing: Sebastian Nicholas Grove