CAMPAIGN & SOCIAL
Led editorial for the Holiday Campaign, developing a suite of campaign films and social content designed to elevate the brand’s seasonal storytelling across digital and paid platforms. Partnered closely with the Creative Lead and brand team during concept development to shape the narrative direction and visual tone of the campaign. The approach focused on balancing intimacy and warmth, translating the emotional qualities of the holiday season into a refined, modern visual language
DAVID YURMAN: HOLIDAY 2025
Featuring
Eiza González
Credits
Brand Campaign, Creative Director: Ryan Jones
Creative Lead: Grace Liu
Director: Amanda Macchia
Director of Photography: Jeff Sutra
Photography: Lewis Mirrett
Editor: Kate Fisher
Through editorial, I helped define the story, structure, and visual rhythm across the campaign. A balance of digital VHS and polaroids was weaved into cinematic capture, to maintain a luxury yet home-grown feel.
I managed the post-production process across all campaign assets, including editorial, motion integration, and collaboration on color / sound.
