CAMPAIGN & SOCIAL
Created in support of David Yurman’s campaign featuring Eiza González, this social content series extended the hero creative through a more intimate, personality-driven lens. Anchored by a sit-down interview about her connection to the collection, the content balanced luxury with candid storytelling and playful moments.
David Yurman: Eiza González
The series was designed to reveal different facets of Eiza's personality while maintaining a cohesive connection to the collection and the David Yurman brand.
While grounded in the visual language of the hero campaign, the edits embraced a dressed-down approach that feels relatable yet elevated.