EDITORIAL & LIFESTYLE
Led editorial for a refreshed content initiative for 1/ST Racing, helping reimagine the brand’s visual approach across digital and experiential platforms. The project involved a complete overhaul of the existing content style, infusing a cinematic approach designed to elevate the brand and capture the experience of the live events.
1/ST RACING: CALIFORNIA CROWN
I played a key role in translating the updated creative direction into a cohesive visual system across the brand film, photography refresh, and supporting social content.
The new approach emphasized legacy and atmosphere, sprinkling in a modern day edge. It was created with the intention to feel immersive and suspenseful, with personality.
