EDITORIAL & SOCIAL
Led editorial for a refreshed content initiative for 1/ST Racing, helping reimagine the brand’s visual approach across digital and experiential platforms. The project involved a complete overhaul of the existing content style, infusing a cinematic approach designed to elevate the brand and capture the experience of the live events.
1/ST RACING: CALIFORNIA CROWN
I played a key role in translating the updated creative direction into a cohesive visual system across the brand films, photography refresh, and supporting social content.
The new approach emphasized lifestyle and atmosphere, sprinkling in historical context with a modern day edge.
