CARTIER: TIME UNLIMITED
EXPERIENTIAL & EDITORIAL
From Hong Kong to Beijing, Seoul to Tokyo, Cartier’s Time Unlimited had its fifth and last stop in Miami during Art Basel Week. i worked closely with the Creative Director during early concepting to shape the story and tone of the film/content series. Together we explored ways to adapt Cartier’s signature elegance for social, and build a short film featuring brand ambassador and musical trailblazer, Kaytranada.
Shot selection, sound design, and subtle performance emphasized elegance, allowing product details and gestures to breathe while maintaining the brand’s elevated aesthetic.
These assets were created in real time, curated on-site, and delivered within 72 hours.
