EXPERIENTIAL & SOCIAL
What started as a simple request to create a traditional recap, evolved into something more compelling. While editing, I found myself drawn to the authenticity of the UGC capture, especially when paired with polished production shots. The new creative direction: a fresh, vibey, short-form video that became a core piece of the brand’s social rollout.
L'Oréal: BRIGHT REAVEAL
The brand video inspired a series of snackable content. Paired with the influencers’ content, this social play received more than 60 million impressions and 1.3 million views.