EXPERIENTIAL & SOCIAL
What started as a simple request for bite-sized content evolved into something more compelling. While editing a traditional recap reel, I found myself drawn to the authenticity of the influencers’ UGC footage, especially when woven together with polished production shots. That discovery sparked a new creative direction: a fresh, vibey, short-form video that ultimately became an integral piece of the brand’s social rollout.
L'Oréal: BRIGHT REAVEAL
The brand video inspired a series of snackable content—from stories to organic posts. Paired with the influencers’ content, this social play received more than 60 million impressions and 1.3 million views.
